Compressport
Sporting goods e-commerce
Compressport is a premium brand of compression apparel and accessories for high-performance athletes. Verticis was tasked with restructuring how the paid media budget (Google and Meta Ads) was allocated, in order to break through a sales plateau, focus on the best-selling products and restore profitability to the brand's e-commerce operation.
+237% sales volume and -75.8% CAC
The problem we solved
Throughout 2024, the online store struggled to scale. In May 2024, the operation spent a total of R$3,669.54 on media but closed only 66 sales. That produced an unsustainable customer acquisition cost (CAC) of R$55.60, squeezing profit margins and holding back the store's growth.
What we did in this project
Strategic budget reallocation, cutting waste on low-return Meta Ads campaigns and focusing investment on high-intent Google Ads campaigns.
Performance Max (PMax) and Google Shopping campaigns built around the brand's top-selling "A-class" products.
Refined audience targeting, isolating repeat buyers and focusing prospecting on new users with similar behavior.
Customer acquisition cost (CAC) caps set directly in the platforms, training the algorithm to pursue conversions strictly within the client's profitability target.
Reading the financial data correctly allowed Verticis to do "more with less": pausing ads that only generated clicks and redirecting budget to where purchases actually happened.
Results that make a difference
Compressport
Reading the financial data correctly allowed Verticis to do "more with less": pausing ads that only generated clicks and redirecting budget to where purchases actually happened.
237%
growth in sales volume
75.8%
reduction in customer acquisition cost (CAC)
18% reduction
in total media spend, with triple the results
Context
A direct year-over-year financial performance analysis tracking the business from May 2024 to May 2025, the period in which the new paid traffic structure reached peak maturity.
Challenge
Verticis's biggest strategic challenge was proving that the stagnation was not the market's fault, but a matter of budget allocation. We needed to grow the client's revenue without asking for a bigger budget, by optimizing what was already there. In 2024, the account was spreading its budget thin with no direct return.
Results
The restructuring carried out by Verticis completely changed the brand's trajectory. Comparing May 2024 with May 2025, the store went from 66 to 223 recorded sales (+237% growth). The impact on profitability was even stronger: CAC dropped from R$55.60 to an impressive R$13.42. The most striking detail of this high-performance operation is that sales tripled while spending 18% less on media than the year before (investment fell from R$3,669 to R$2,993), making the operation an outright ROI success.
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